.New Delhi: Dependence Retail prepares to stretch Superdry into the athleisure section which will certainly position it in direct competition along with leading activewear brand names like Nike, Adidas and also Asics.Last year, the English style label had actually printer inked a joint endeavor deal with Dependence Brands for the sale of Superdry's copyright resources in India, Sri Lanka, and also Bangladesh for u20a4 40 thousand (almost 405 crore during the time). Superdry's invasion into the athleisure section in India are going to be actually a 1st for the provider around the world, along with several shops readied to level around India. Originally, the firm is going to sell clothes, and later on shoes after protecting BIS accreditation." The company has been dealing with a retail style for athleisure products, which has watched a rise popular since the pandemic. It may consume French store Decathlon additionally with big layout retail stores, while Superdry sporting activities are going to be actually mid-size stores," pointed out a shopping center driver acquainted with the development.Reliance Retail performed not reply to ET's queries.Sales of leading sports labels have dashed before two years, driven by improving recognition regarding fitness and also surging demand for athleisure wear and tear. Along with a populace of more than 1.4 billion, India is just one of the fastest-growing as well as biggest global markets for sportswear and footwear companies.Most international companies have actually been actually about in the nation for greater than twenty years and also have developed via alliances with cricket as well as various other featuring tasks. The newer candidates, nevertheless, have actually been positioning on their own as comfy way of living and also regular sportswear brand names. India is viewing enhancing rate of interest in sports like kabaddi, soccer, volleyball, hockey and also badminton.Superdry went into the country in 2012 in partnership along with Dependence Brands, a project of Dependence Retail Ventures Ltd (RRVL). RRVL possesses partnerships along with independent fashion trend labels in sections like high-end, bridge-to-luxury and also high-premium as well as high-street lifestyle like Armani Substitution, Burberry, Bally, Canali, Diesel, Gas, Hugo Boss, Hamleys as well as Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Reliance Brands additionally acquired plaything retailer Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
Sign up with the neighborhood of 2M+ market specialists.Register for our newsletter to get latest knowledge & analysis.
Download ETRetail Application.Get Realtime updates.Save your preferred articles.
Browse to install App.